In the world of B2B marketing, LinkedIn stands as a powerful platform for professionals and businesses to connect, engage, and grow. Within this dynamic digital landscape, video ads have emerged as a game-changer, potentially enhancing reach, engagement, and brand visibility. In this article, we will guide you through key LinkedIn video best practices, whether you're a beginner looking to get started or a seasoned marketer aiming to refine your approach. From understanding the basics of LinkedIn video ads to crafting compelling messages and incorporating captions for accessibility. This article will equip you with the tools to maximize your LinkedIn campaigns.
The basics of LinkedIn video ads
Before looking into the best practices, let's begin with the basics of LinkedIn video ads. These ads are short video clips strategically placed on the LinkedIn platform to capture the attention of professionals and decision-makers. LinkedIn offers various formats for video ads, including sponsored content, sponsored InMail, and display ads, enabling marketers to tailor their approach to their specific goals. The platform's unique and extensive professional user base sets LinkedIn video ads apart, making it an ideal choice for B2B marketing.
LinkedIn video best practices for increased engagement
Now that we've covered the fundamentals let's explore some LinkedIn video best practices that can drive engagement and success in your LinkedIn video ad campaigns:
- Audience targeting: To maximize the impact of your video ads, ensure they are tailored to your target audience. LinkedIn's robust targeting options allow you to reach professionals by industry, job title, company size, and more.
- Video quality: High-quality video is a must. Invest in clear visuals, professional production, and compelling storytelling to capture and maintain viewer interest.
- Video duration: Keep your videos concise and to the point. LinkedIn users are busy professionals, so aim for videos that are around 30 to 90 seconds long.
- Aspect ratio: Opt for a square or landscape aspect ratio to ensure your video looks great on various devices and platforms.
Crafting an Effective LinkedIn Video Message
The heart of any successful LinkedIn video ad lies in its message. Here are some strategies for crafting a LinkedIn video message that resonates with your audience:
- Storytelling: Weave a narrative that connects with viewers on a personal level. Share success stories, challenges overcome, or customer testimonials highlighting the value of your product or service.
- Alignment with brand values: Ensure your video message aligns with your brand's core values and mission. Authenticity and transparency are key.
- Call to action (CTA): Always include a clear CTA in your LinkedIn video message. Whether it's inviting viewers to visit your website, download a resource, or contact your team, a well-defined CTA guides viewers on the next steps.
How to use LinkedIn video captions for accessibility
In modern marketing, accessibility is a crucial consideration, and adding captions to your LinkedIn video ads is a powerful way to make your content more inclusive and engaging. To maximize the impact of captions, it's essential to follow these practices: First, ensure that your LinkedIn video captions accurately represent the spoken content of your video, which is particularly important for viewers with hearing impairments. Second, craft engaging and easy-to-read captions using concise language and appropriate formatting to keep viewers hooked. Finally, by including captions, you open your content to a broader audience, including those who prefer to watch videos without sound or in noisy environments.
On-demand video agency for SaaS
We have the gear, on-camera talent, and video production know-how to shoot, edit, and deliver your product videos in 10 days or less.
Best practices for B2B success with Vidroad
LinkedIn video ads offer many opportunities for B2B marketers to connect with a professional audience. By following these best practices, including audience targeting, video quality, concise messaging, and the inclusion of captions, you can enhance the impact and effectiveness of your LinkedIn video ad campaigns.
Remember that Vidroad's expert video services are always available to assist you in creating, optimizing, and maximizing your LinkedIn video ads, ensuring that your message reaches the right professionals and drives meaningful engagement. Embrace the power of LinkedIn video ads, and watch your B2B marketing efforts thrive on this dynamic platform.